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Words for Websites provides quality online content for small businesses looking to improve their website performance. Unique, original and Search Engine friendly content

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Nicki

Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hundreds of small businesses improve their websites with her succinct, business focussed copywriting. With a background in journalism, public relations and marketing, Nikki has been at the forefront of online content writing.

WHY EVERY FARMER NEEDS A LINKEDIN PROFILE

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Tuesday, 01 April 2014
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Think LinkedIn is not for farmers or graziers? Here’s a few facts that might just change your mind.

  1. LinkedIn is not just for jobseekers. It is a serious platform that gives you unique opportunities to build up your network of contacts of grain buyers, stock and station owners, financial advisers, business planners, agronomists, veterinarians, farm suppliers, marketers, show organisers, fellow breeders or growers.
  2. The resources on LinkedIn are second to none. There is no other site on the internet that has a more active community willing to share research and development than LinkedIn. From articles on genetically modified grains to latest practices in artificial insemination, the LinkedIn groups and communities are exceptionally generous in sharing their resources. As it is a global site you will find information on practices occurring overseas that might not be covered in Australian publications.
  3. You’re a small business. Build your brand quickly and for little expense by establishing your personal page, highlighting your achievements, awards and experience.
  4. Recruitment and services. What ever your needs, whether it is a short term staff, a truck mechanic, a biochemist, a shearer, a fitter and turner, or if you need a new tank or shed builder, you will find them on LinkedIn. You can search by occupation or location, or you can post a job on LinkedIn.

To find out more about creating or improving your LinkedIn profile contact me on 0407415493 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . I have had extensive experience in agribusiness so understand all issues relating to the rural sector.

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Top 10 Tips For University Students On LinkedIn

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Thursday, 27 March 2014
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It’s never to soon to start a LinkedIn profile. As a university student, whether you’re in your first year or completing a post-grad degree, you’d be surprised at what you can include on your profile that makes you employable and appear professional.

1. Work experience. As a high school student you would have done a stint of work experience with a company. List the business, how long you were there for, what you did, what you learnt and how this experience contributed to choosing a career or further study. If you have a part-time job, talk about the company, your roles and responsibilities and what you do. Employers are always looking for someone who can demonstrate a good work ethic, commitment and work well in a team.

2. Your course of study. Detail the subjects you are studying, the research you have undertaken and your results. Update these regularly. Just like Twitter, LinkedIn will share your updated statuses every time you make a change. But don’t overdo it or you will start to annoy your contacts.

3. Volunteer work. From helping out at orientation week, supporting on-campus causes, even being an activist, can demonstrate a passion and interest that appeals to employers. If you are keen on humanitarian issues, animal welfare rights or other social issues mention how you actively contribute to the cause.

4. Sport. Highlight the sporting activities you have been involved in at high school and university (even if you were just making up the numbers!)

 5. Clubs. From chess to debating to choir, use your membership in clubs to highlight your commitment to your team.

6. Contacts. You have a huge range of contacts within your university that you can add to your connections on LinkedIn. Classmates, lecturers (including guest lecturers and speakers), support staff, family friends, fellow club and sport members, social groups. ..Now is a great time to start cultivating contacts. Just remember it is not Facebook or Snapchat.

7. Courses. First Aid. Computing. Typing speed. Barista. Responsible Service of Alcohol. Driver’s Licence.

8. Publications. If you write an article for your blog or as a contribution to a university publication, share it with your contacts and ask for their feedback. Opening up a discussion and sharing articles will increase your visibility and lead to more connections.

9. Join groups and follow companies. If you are interested in working for a company, then follow them on LinkedIn for company updates and job vacancies. You’ll be better informed when you arrive for the interview! Join groups that appeal to you – both professionally and personally. Contribute to discussions, ask questions and connect with like minded professionals.

10.  Your profile pic. Again, LinkedIn is not Facebook, so post a professional shot.

For more advice and information on how you can make the most of a LinkedIn profile while you are at university, contact me on 0407415493 or email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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Why Athletes need a LinkedIn Profile

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Thursday, 27 March 2014
Uncategorized

No matter your sport, there will always be a time limit to your professional career. Whether you’ve made the runs and tackles on the field, served from the baseline, flipped and tumbled in the gym or followed the black line in the pool, the life of a professional athlete is complicated by fitness, age and pressure to succeed.

Many athletes, especially at the podium level, are given plenty of opportunity to retrain, study or coach in their chosen field. Some will move into management and administration, media work and public speaking, others will go to university, start a business, work on the family farm or find a trade.

But what ever you choose to do, it is essential that you start creating and maintaining a network of contacts that can help you succeed away from the sporting arena. And social media has made that incredibly easy.

LinkedIn is the world’s premier social network for professionals. There are more than 5 million Australians who have signed up – that’s a quarter of the population. Here are five top reasons you need to create and maximise a LinkedIn profile:

1. Networking. Sometimes it’s not what you know but who you know. You’ve worked with some of the best in the field – nutritionists, coaches, administrators, media, psychologists, medicos, officials, and fans. Instantly build a network of connections on LinkedIn so you can share your achievements, your goals and your interests.

 2. Highlight your achievements. LinkedIn is not just about your academic records and jobs. You might have never been to university or written a policy paper. But you will have played in a winning team, won best and fairest, been awarded a medal, come first, second or third, been the fastest, the fittest, or represented your state or country.

3. Getting a job. LinkedIn’s job search feature is the best in the business. Many companies only post vacancies on LinkedIn so you’re missing out if you aren’t a member. Whatever your post-sport interest there will be companies willing to talk to you, and hire you.

4. Educate yourself. There are loads of groups and discussions on LinkedIn that you can join and contribute to. Group members are very generous with their knowledge, time and experience. Make the most of it.

5. Use LinkedIn members to set yourself up in business. From financial consultants, web developers, public relations experts, image makeovers, business advisors and real estate agents, you will find what you need on LinkedIn. It is one big directory of professionals.

Contact me on 0407415493 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it  for further information on creating or optimising your LinkedIn profile.

 

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Why Teachers need a good LinkedIn profile

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Thursday, 27 March 2014
Uncategorized

 Here are THREE top reasons why every Teacher needs a LinkedIn profile:

1. Getting a job.Whether you are actively looking for a position, or open to new opportunities, LinkedIn is the perfect place to highlight your expertise as a teacher. As you know, teaching jobs are not just confined to the classroom. Positions for educators come in all shapes and sizes – health education, special needs education, lecturing, mentoring, curriculum development, tutoring and coaching. Many employers and recruiters only post jobs on LinkedIn, and many schools in the non-public sector only use LinkedIn to hire.

 2. Connecting with like-minded educators. LinkedIn in is the premier open source social media platform for meeting other educators who share your passion. No matter your interest – primary, secondary, tertiary, history, maths, English, French, special needs, PDHPE, teacher training, HR, overseas research, you will find other colleagues who are keen to connect with you.  It is also a great place to reconnect with former classmates from university and colleagues from previous teaching positions.

 3. Educating the Educators. You will be surprised at how willing experts and thought leaders in your field are to share their expertise. From research papers, white papers, outcomes, curriculum development and results analysis, LinkedIn professionals are very generous with their knowledge. Make the most of it and join the groups that interest you. Become an acknowledge expert by commenting and contributing and see how quickly others want to connect with you.

To find out more about how to make the most of your LinkedIn Profile page contact me on 0407415493 or email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

I spent more than 10 years in the NSW education sector so have a wide and deep understanding of educational issues.

 

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Why Architects need a good LinkedIn profile

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Thursday, 27 March 2014
Uncategorized

Here are five top reasons why every architect needs a LinkedIn profile:

  • 1. Your work. A picture tells a thousand words. And I’m not talking about your profile pic. You are an artist, a creator, a designer. It is time to show off and LinkedIn is the perfect vehicle to showcase your work. You can upload images, sketches, photographs, link to videos and highlights of works in progress.

  • 2. Networking. There are already thousands of architects online on LinkedIn. Some of them you will know, some of them you will have worked with and some you will admire. Connect with them over a common love of architecture. Don’t be shy about contacting someone, but be mindful of LinkedIn’s rules and regulations about randomly contacting those outside of your network.  Find someone who knows someone who is happy to introduce you, or join a group and see if you can connect with them that way. Get a premium account to give you more options to connect. LinkedIn's search engine optimisation is exceptionally powerful so make the most of it.

  • 3. Education. There are numerous LinkedIn groups that you can choose to join to further your education in architecture. Your field does not stand still so you need to keep up to date with developments in your industry. From cutting edge design, problem solving, building techniques and new materials you will be surprised at the amount your colleagues are willing to share.

  • 4. Be a leader. Contribute to group discussions, comment on issues, blog and write about your field and you will start to attract connections and clients

  • 5. Enjoy LinkedIn. Once you’ve joined, and become active, you will be amazed at the number of people who will want to connect with you, follow your company, and hire you.  Don’t knock back a connection, unless it is clearly spam.  Someone who has viewed your profile is curious about your skill and background and they have viewed your profile for a reason so take the initiative and connect with them. They could be your next client.

To find out how to make the most of your personal LinkedIn profile, optimise your Company LinkedIn page and get more business contact me on 0407415497 or email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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YOUR LINKEDIN PROFILE IS MORE THAN A RESUME

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Friday, 21 February 2014
Uncategorized

Uploading a CV or a resume instead of personalising your LinkedIn profile is a common mistake made by many users of this social media juggernaut.

Your LinkedIn profile is your personal brand and gives you a huge opportunity to make a long lasting, powerful impression on recruiters, future employees, clients and potential contacts.

 The benefit of a well written LinkedIn profile, that is fully optimised for the internet, has perfect grammar and spelling, and shares some of your personality, is its "stickiness". Viewers of your profile should be engaged with your content, feel that they know and understand you, and are inclined to find out more about you.

The content SHOULD NOT just be a list of work experience, skills and achievements. It SHOULD answer all the "Who, How, Why, What, Where and When"  questions - with a major emphasis on the Why.

Why did you choose to work in the area you work in?

Why did you choose to work for the company you currently work for?

The answers to these questions will contribute to a profile that articulates what motivates you, reveals your passions, and piques the interest of your audience.

Conduct a simple test: show your profile to a colleague and ask them if your profile reveals more about you than your work history. Did they learn anything new about you from your profile? Do they have a clearer understanding of what drives you?

Look at some of the profiles in your current network. Which ones stand out? Which ones do you remember most? What was it about their profile that made it more "readable"?

As a second step, use a search engine to see if your LinkedIn profile appears for key terms relating to your job. Who else appears for these terms? 

Chances are if you are down the list your profile has not been optimised for key words or phrases - a critical oversight if you are in the market for a new job or want to position yourself as a leader in your field.

And as a final step, review your profile image. Does it reflect some of your personality (within reason - no pets, wedding or holiday snaps!) or is it just the photo from the company annual report.

And finally, if you are looking for an experienced, qualified, and professional writer to redo your profile my number is 0407415493 and email is This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Please feel free to ask me for some examples of clients I have helped with their profile or ask me about the training courses I have undertaken with LinkedIn in Sydney.



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Four reasons to get a professional LinkedIn profile

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Monday, 10 February 2014
Uncategorized

With more than 250 million members on LinkedIn, including 5 million in Australia, chances are you have a profile up already. But is it any good? Is it time to update and refresh?

Here’s four top reasons to hire a professional to write, or review, your profile.

1. A professional LinkedIn writer knows exactly what is required to get the most from your profile. Whether you are looking to impress a new client or want to nail that new job, a polished profile will provide a recruiter or a potential client with the bulk of the information they need to make a first hand assessment about your skills and experience.

If your profile is thin, or contains gaps, it is not only a missed opportunity to sell yourself before an important meeting, it can raise doubt about your capabilities.

A profile writer will sift through what it and isn’t important, wearing an objective hat, but keep the content written with your personal voice in mind.

2. They’ll do their research on your competitors to make sure your LinkedIn profile is better. Ideally the writer will have completed a number of LinkedIn courses on writing the perfect profile and be able to share that knowledge with you.

They’ll work with you to dissect what you do and don’t like about others profiles.

From keyword research to industry jargon and language, a professional writer can incorporate all relevant terms and expressions into your profile so you look professional and knowledgeable.

3. It’s not always easy to talk, or write, about yourself. You might be fantastic at your job, but if you ever struggle with the simple question “What do you do?” then it’s likely you will find it a challenge to write about it as well. A professional profile writer will address the “who, how, what, where and why” aspects of your background, experience and qualifications so no essential information is excluded.

4. A good profile writer will look at other company members and their profiles to ensure there a “whole company” approach to the way LinkedIn profiles are written. Incorporating a company perspective about your role and function within the business adds to the authenticity of the profile, and ensure your profile fits neatly with those of your colleagues and the company objectives.

A professional LinkedIn profile writer will also give you advice on your profile image, groups to join and connections to make, to improve your overall LinkedIn presence.

To contact me about writing or updating your LinkedIn profile, please call me on 0407415493 or complete the contact page.

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Great online content is the key to good Google results

by Nicki
Nicki
Nikki Cripps is a seasoned online copywriter based in Sydney. She has helped hun
User is currently offline
on Friday, 01 July 2011
Uncategorized

How to get great page rankings with your online content

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